James Heron
Projects and New Business
With over 20 years of experience in the fitness industry, James has held leadership roles at every level from single-site to regional and national management across the Public, Private, and Franchise sectors. His background includes working with global franchise leader Anytime Fitness and leading B2B solution initiatives for fitness tech pioneer egym.
James brings a unique blend of operational expertise and strategic insight to support the delivery of high-quality fitness and wellbeing services in residential and corporate settings, helping clients drive engagement, innovation, and long-term success.
